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CHICAGO — Mayan Metzler, founder and CEO of German Kitchen Center, a multi-brand chain of showrooms for European-style kitchen designs in the U.S., has unveiled the newest branch of the “MyPlanet Living Center” chain of showrooms, the company announced.

The new site features 14,000 sq. ft. at the 900 North Michigan Shops in Chicago’s “Magnificent Mile,” an upscale shopping district known for its high-end retail outlets.

MyPlanet Living Centers are designed as showrooms aimed at exposing homeowners and trade professionals to high-end products for the kitchen and bath, among other areas of the home. MyPlanet, a nonprofit organization focused on housing and medical support for vulnerable populations, donates proceeds from the centers to community groups that assist the needy, according to the company. Partners include German Kitchen Center and MyPlanet Construction system, an energy-efficient home building system.

Each MPLC partner within the MPLC Chicago site will operate their own space, similar to that of a permanent trade show booth, with MPLC staff available for customer service, the company said.

“MPLC showrooms are fulfilling various needs currently lacking in the home renovation market for both customers and suppliers,” said Metzler. “Most importantly, however, this is an opportunity to also improve our communities.

“As the for-profit arm of MyPlanet, we can help rebuild communities affected by the recent pandemic, as well as communities that have seen a decline in residents due to lack of employment opportunities,” Metzler added, noting that the company will soon be announcing several locations in midsized cities, as well.

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HACKETTSTOWN, NJ — Millennial clients – particularly those with children – are increasing in influence while the impact of Baby Boomer clients is gradually declining and Gen X is remaining constant, according to a 2022 Design Trends Forecast released this week by the National Kitchen & Bath Association.

The NKBA’s annual design trends forecast points to a gradual, yet palpable, shift in the primary customer base for new and remodeled kitchens and baths, after several decades in which the market was driven largely by a huge cohort of Baby Boomers (aged 57-75) and Gen Xers (aged 41-56) consumers.

While baby boom and Gen-X consumers remain the industry’s predominant buying force, the steady increase in business from Millennial clients (ages 25-40) is increasingly impacting both market share and anticipated kitchen and bath design trends, according to the NKBA, which said Millennials’ impact has “a high probability of increasing in the future.”

“Those working with Millennials see slightly less-expensive projects, but that’s likely driven by Millennials’ lower disposable income during their current life stage,” said the NKBA, whose 2022 Design Trends Forecast was based on a survey of approximately 650 designers, dealers, and other design professionals. The survey’s aim was to identify styles, features and materials that are expected to be more popular in the next several years; to identify the products that have the most dramatic impact on today’s kitchens and bathrooms; to assess if there are notable variations in designer client base profiles; and to predict if client base profiles are predictors of perceived design trends.

Among the overarching themes emerging from the NKBA’s 2022 survey is that kitchen clients generally want flex space for work, touchless fixtures, easy-to-clean surfaces, outdoor living areas, LED lighting and recycling storage. There is also a concerted desire for mobile-friendly spaces, healthy cooking, app-controlled appliances and voice-activated lighting, the NKBA said.

In the bathroom, consumers want a large shower, and are likely to remove tubs in order to allocate more space or access to storage/dressing areas, the NKBA said. There is also a pronounced need for energy and water efficiency, connected products such as water temperature controls, entertainment and communication, the association added.

In general, new kitchen and bathroom design is emerging from nature-inspired themes, the NKBA reported. “Organic, natural styles are prominent in both kitchens and bathrooms, especially among Millennials, (and) increased natural light with large, high-performance windows and doors for outdoor access will be prominent,” the NKBA said.

“Homeowners have a desire for spaces that can multi-function,” the NKBA observed, pointing to a growing trend toward large islands for food prep that also function as dining tables, homework and work from home; flexible space for home office activities; pantries that include space for storage and a working area for small appliances; and workstation sinks with built-in features (drying racks, cutting boards, etc.) In addition, bathrooms that connect to dressing areas and/or laundry facilities, and vanities and medicine cabinets with outlets are also experiencing increased popularity.

When designing new spaces, homeowners are generally thinking about the following:

n Cleanliness: easy-to-clean surfaces and countertops that are sanitary and non-porous. The current strong demand for quartz is expected to continue, as is the popularity of larger-format tile or slabs with less grout, and touchless faucets.

n Sustainable design: 100% LED lighting; a dedicated recycling area; low-E windows and doors; Energy star/efficient products; EPA WaterSense fixtures; VOC-free paint; products with recycled materials, and radiant flooring.

n Universal design: spaces that will allow for aging in place; curb-less showers; fewer free-standing tubs, grab bars, seats in showers and hand-held showerheads.

Although homeowners are excited about integrated technology, it is not being utilized in most projects. Specifically, only 30% and 21% of kitchen and bath projects, respectively, include integrated technology features, the NKBA reported.

“Designers have new ways to interact with their clients, especially Millennials,” the NKBA said. “Future design projects will include a mix of in-person and virtual meetings. In-person meetings both in designer’s offices and at the client’s home will be most prominent.

“Designers will (also) take advantage of virtual channels with video calls and video meetings with clients,” NKBA researchers added. “Millennials are more open to virtual meetings while Boomers are looking for regular onsite meetings at their home.”

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RESTON, VA — Major domestic kitchen cabinet/vanity manufacturers continued to report “healthy” sales through October, according to the latest in a series of monthly surveys conducted by the Kitchen Cabinet Manufacturers Association.

The KCMA’s latest “Trend of Business Survey,” released today, reflected a year-to-date sales increase among participating cabinet manufacturers of 14.7% through October, compared to the same ten-month period in 2020. Custom cabinet sales through the first 10 months of 2021 were reported up 20.1% over the same period the previous year, while semi-custom sales rose 11.5% and sales of stock cabinets gained 16.0%, the Reston, VA-based KCMA said.

Manufacturers reported an increase in overall cabinet sales of 6.7% for October 2021 compared to the same month in 2020, with custom sales up 10.4%, stock sales up 11.2% and semi-custom sales posting a 0.6% decline, the KCMA added.

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MADISON, WI — The 2019-2021 Sub-Zero, Wolf & Cove Kitchen Design Contest, which recognizes premier design professionals across the globe for their beautiful, innovative kitchen designs, has a final deadline of January 31, 2022.

The Contest’s Professional Categories are open to professional kitchen designers, architects, residential designers, interior designers, builders, remodelers, landscape designers and landscape architects only. For all Professional Categories, the design and construction of the project must have been completed in 2019, 2020, or 2021. Entrants may submit more than one entry in the various Professional Categories.

The Contest’s Student Category is open to students currently enrolled at an accredited college or university. Entries from students graduating before January 31, 2022 will be accepted only if their projects are completed and graded by their professors prior to graduation. The Student Category is limited to one entry per entrant.

Entries must be of a private, residential space only. Showroom, retail, commercial, hospitality, public recreational, educational and other non-residential environments are not eligible. All entries must meet national code requirements and restrictions, and include Sub-Zero refrigeration products and Wolf cooking appliances.

Contest entries are evaluated by a panel of esteemed judges. Each judge is a leader in the industry, from disciplines including architecture, interior design and kitchen design. The judges evaluate all qualifying entries on the following three criteria: Best function and aesthetic use of Sub-Zero and Wolf brand appliances; aesthetically pleasing overall kitchen design, and functionality of overall kitchen design. A fourth aspect is applied to the First-Time Entrant category during the judging process. In addition to the three aspects listed above, the judges will take into consideration which of the kitchen designs is the most surprising, fascinating, out-of-the-box and has a deep conviction to its vision.

Sub-Zero, Wolf and Cove will award additional cash prizes to first-, second- and third-place winners in each of the Contemporary, Transitional and Traditional design categories. Cash prizes will also be awarded to one winner in each of the following categories: Small Space Kitchen, Emerging Professional, First-Time Entrant, Best Use Outside of Kitchen and Student. A cash award of $2,000 will be presented to each of the 29 professional finalists. Each of the 29 professional finalists and the Student Winner will also be awarded a trip for two to the Summit & Gala, which is currently planned for the Fall of 2022.

Entries must be received by 11:59 p.m. Central Time on January 31, 2022 in order to be eligible. For more information or to enter the Sub-Zero, Wolf, and Cove Kitchen Design Contest, visit subzero-wolf.com/contest.

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Creating highly functional and aesthetically pleasing spaces is contingent on much more than design alone. Designers know that finding just the right products for their clients is equally as critical and helps set the stage for ultimate success.

Often, they discover some of those products – like the perfect cabinetry, countertop, appliance or fixture that makes a kitchen or bathroom go from ho-hum to spectacular – within the pages of Kitchen & Bath Design News or on KitchenBathDesign.com.

At the end of each year, KBDN compiles a list of the Top 20 products that designers found most interesting, as identified through reader feedback.

This year’s list shines a spotlight on cabinetry and the significant role it plays in a kitchen or bathroom space. As evidence, the top four spots are either cabinets or related accessories. An additional seven spots within the Top 20 are represented by countertops, hardware and cabinetry configuration and organization.

While cabinetry dominates this year’s list, there are plenty of other products designers inquired about throughout the year. To find out what other products made the 2021 Most-Asked-About Product list, peruse the following pages and visit KitchenBathDesign.com.

1. Slim Shaker

Over the years, kitchen and bath design has seen a change from traditionally decorative door styles to a simple shaker look that has now become the standard in home fashion, relates Lisa Myers, head of the Showplace Cabinetry Product Development team.

The Showplace Cabinetry Shaker door styles have been popular for many years, and the showcased slimmer version gives a modern spin to the shaker family with its timeless look and feel.

“The Showplace Duet Slim Shaker option is very appealing, with its simple clean lines and ability to adapt to any design style within a home,” says Myers. “When paired with one of the many paint options we have available, the Duet Slim Shaker door looks stunning, displaying a distinct character within the simplicity of the door’s slim design.”

The simple Duet Slim Shaker style is available in the overlay, inset and frameless Showplace Cabinetry lines, delivering a modern feel to any living space.

2. Clutter-free Surfaces

The ever-growing number of personal tech and small appliances, countertop cords and device clutter are at an all-time high, indicates Paul Hostelley, director of business development for Docking Drawer. As a result, incorporating features such as the Style Drawer Appliance Garage and Docking Drawer outlets inside kitchen cabinet drawers have become mainstream features that are essential to creating organized, functional and clutter-free surfaces.

Small kitchen appliances can be safely powered and accessed via the Style Drawer Appliance Garage while remaining plugged in. The outlet cutout is already prepared on the back of the pullout for easy installation of the Style Drawer Blade or Blade Duo powering outlet.

“Striking the perfect balance between aesthetics and functionality, powered appliance garage pullouts offer the ability to keep blenders, toasters, coffee makers and other small appliances connected and ready while otherwise stowed neatly out of sight,” says Hostelley.

As well, Docking Drawer in-drawer outlets are simple to install into new or existing cabinets. While commonly found throughout the home in bathrooms, nightstands and countless other residential and commercial spaces, they can be “especially practical in the kitchen, which is often the primary gathering area and where countertop space is of the utmost value,” says Sarah Robertson, founder/principal of Studio Dearborn and Docking Drawer brand ambassador. 

3. Integrated Paper Towel Holder

Now, more than ever, cleanliness is of utmost importance, says Angela O’Neill, director of marketing for Wellborn Cabinet.

In response, the company offers its You Draw It paper towel holder. Integrated into the bottom of upper wall cabinetry, paper towels are kept off the countertop and protected against countertop spills. Plus, they are kept out of sight by placing them within the cabinetry.

“This design maximizes the utility of the cabinetry by maintaining the protection for your paper goods against countertop spills, and it doesn’t remove storage capacity,” she explains. “Typically, homeowners choose to position this particular feature near the sink or microwave to ensure convenience. Because the towels are enclosed inside the cabinet, they are kept away from bacteria and other contaminants for a safer and cleaner environment.”

Crafted from products made in America, both the paper towel holder and cabinet provide durability for long-term usage. This and other cabinet accessories from Wellborn Cabinet are available in a multitude of materials and finishes.

4. Purposeful Cabinets

As people spend more time inside, they are gravitating toward cabinets designed with purpose, style and overall function in mind, notes Stephanie Pierce, director of design and trends at MasterBrand Cabinets.

For example, Pierce says, “The company’s Omega Cabinetry contemporary collection not only looks beautiful, but it also accommodates the need for more storage, multi-purpose functionality and better organization for easy living. Embodying clean lines and subtle design, Omega contemporary cabinetry harmoniously elevates any space and can be modified for any lifestyle.”

With nearly 80 cabinet door styles to choose from and numerous wood type, finish, laminate and color options, the Omega collection of contemporary products truly provides a perfect fit for every taste, according to the company.

The company recently added three stunning door styles – Jax, Kali and Kadey – to the line, with streamlined profiles and a minimal aesthetic. Modern meets minimalistic in the Jax door style, where slab and shaker styling merge beautifully in a sleek slim-line shaker profile. The Kali and Kadey epitomize a classic but modern feel with shallow center panels.

5. Shaker-style Hood

The move toward simplistic, shaker-style painted cabinets has also led to increased interest in Castlewood’s Shiplap-style Range hoods, states Pete Larson, national sales manager for Castlewood.

“Homeowners are wanting a design element that will add some unique characteristic to make their kitchen stand out,” he explains. “The Shiplap style provides designers with the opportunity to add spice to the plain, shaker-style kitchen.”

Castlewood by AMS offers Shiplap range hoods in Chimney and Box configurations, which are designed to accommodate the Ascension line of kitchen ventilation products. They can be built from select molded hardwoods or rustic weathered planks, with each offering its own distinguishing quality.

Currently, the Chimney-style Shiplap range hood is the most popular, Larson adds, noting that this style needs extra space between wall cabinets to really stand out. In remodeling applications where there is not enough space between the wall cabinets, a Box-style Shiplap range hood is more suitable, he notes.

“The box-style Shiplap range hood can fit tightly between adjacent cabinets and still offer the individual client a distinctive and appealing design option,” he says. “We see this trend continuing and we intend on broadening our offering with other components that will complement this style.”

6. Shower Organizer

Staying organized is critical for all rooms of the home, including the bathroom. Keuco accommodates the need for storage in the shower/bath area by offerings its Shower Shelf. Made from sturdy, eco-friendly aluminum material with a black or white powder-coated finish, the Shower Shelf helps maintain a tidy, organized shower by holding shampoo, conditioner, body washes and other items.

Removable for easy cleaning, the shelf is available in a closed-front design to hide items or a semi-open front to see what is behind. It offers customizable widths in ½” increments. It can be hung in either glued or screwed wall brackets.

7. Retro Appliances

According to Hillary Frei, president of Big Chill, a popular trend in interior design currently is mixing styles and pulling in elements of different decades.

“It creates a unique, personalized look,” she states. “I think that’s what makes our Retro line and the Original Fridge so popular. People want a seamless blend of old and new, and that’s exactly what this product line is designed to do.”

The company added Turquoise its line of finishes for the iconic Retro Fridge. It pays tribute to the 1950s, when the hue was widely used in Mid-Century kitchens and in fashion.

“In terms of the color, the pandemic has pushed us to incorporate more vibrant colors into our personal styles, and the Turquoise color is the perfect soft blue/green to add that pop,” she continues. “It’s reminiscent of the 1950’s Robin Egg Blue we all recognize as iconic for the decade, and with retro styles coming back in all departments, it’s a great addition to the modern all-white kitchens.”

Turquoise joins the other colors in the line – White, Black, Cherry Red, Beach Blue, Orange, Jadite Green, Buttercup Yellow and Pink Lemonade. More than 200 custom colors are also available.

8. Look-alike Sintered Stone

The range of surface options from LOTTE Chemical Corporation includes its Locelain sintered stone collection.

Available in an extensive range of nine bold to subtle colors – including those that resemble natural stone and concrete as well as a solid selection – the ultra-compact durable surfaces come in multiple sizes, including large-format sheets in polished, satin and matte finishes.

Resistant to UV rays, extreme temperatures, scratches and stains, the line performs in interior and exterior applications, including as wall cladding, flooring and countertops in kitchen and bathroom projects or any high-traffic areas that require additional durability and functionality.

9. Interior Design Software

Interior design software is an essential part of today’s design process, relates Santiago
Morales, 2020 Design Live product manager.

“Clients are becoming more and more involved with their remodeling projects, and they expect 3D visualizations and digital floor plans to help them better understand what their future space will look like,” says Morales. “An interior design software is also beneficial to the user’s bottom line because it helps improve accuracy, minimize errors and convey realistic estimates, all contributing to a happy customer.”

2020 Design Live is a kitchen and bathroom design software with built-in manufacturer catalogs, 3D rendering capabilities, an extensive library of decorative items, infinite customization options, advanced lighting functionality and so much more.

The latest software has features such as real-time collaboration between designers and clients, artistic effect options for renderings, and a multi-point feature that showcases different perspectives in a 360° panorama. 2020 Design Live is meant to simplify and streamline the design process so that users can focus on the creative, innovative and functional aspects of a project.

10. Sliding Barn Shower Doors

Barn doors have become a popular trend in interior design and, building upon that popularity, Coastal Shower Doors offers its Eclipse Series sleek, modern and adaptable shower door.

The Eclipse marries the function and style of the barn door with smooth gliding rollers, tempered glass and a seamless header, creating a contemporary piece that makes a statement in the bathroom.

The doors are available in a black finish, customizable glass styles, textures and hardware, anodized aluminum frames and stainless steel handles, brackets and fasteners.

11. Distinctive Bath Fittings

In keeping with homeowners’ desire to mix and match modern elements with traditional design, Delta Faucet Co. offers the Kayra Bath Collection. Its transitional style adds distinctive design to any bathroom. To further elevate a space, it offers functional features like a pull-down spray wand for easy cleaning, multi-setting H2Okinetic Technology and In2ition Two-in-One Shower options.

The Kayra Bath Collection is offered in Chrome, Brilliance Stainless and Matte Black finishes.

12. Heated Freestanding Tub

Aquatica’s True Ofuro Tranquility Heated Japanese freestanding bathtub is fashioned from the firm’s AquateX solid surface material, which makes it durable, eco-friendly and easily cleanable, notes the company. Its Tranquility heating system is fitted with a recirculation system to eliminate the hassle of adding hot water while maintaining a constant 104° F temperature.

Now available in black, the soaking tub allows for full body immersion and includes an integrated seat and backrest to ensure comfort and relaxation, notes the firm.

13. Push-to-Open Cabinet System

Hettich’s Push-to-Open Silent makes cabinetry effortlessly handleless by opening drawers mechanically in response to a light press on the front panel. On shutting, they close in a gently cushioned movement.

The system recognizes drawers closed by hand and does not reopen them accidentally. And, if there’s a lack of momentum on closing, a drawer energy storage system prevents the drawer from opening again and reduces the force needed to close it next time.

14. Corner Drawers

Drawers are a great way to store and organize items. To maximize corner storage, WalzCraft offers its Inside Corner Drawer Boxes, which are designed to create easily accessible storage space in lieu of lazy susan cabinets. The addition of full-extension drawer glides allows access to stored items and eliminates kneeling to get to those hard-to-reach places.

The drawer boxes are made to order and are available with half-blind dovetail construction in solid wood and Baltic birch plywood.

15. Natural Minerals Porcelain Surfacing

Corian Design showcases its new Corian Endura line, a porcelain made from 100% natural minerals that is resistant to extreme heat, UV light, abrasions, scratches and stains, according to the firm.

Endura is non-porous and Greenguard Gold Certified. It is available in four product families, including tones in monochromatic, marble, metal and cement, that match up with a wide selection of kitchen styles. As a complement, it is also offered in two finishes – Satin and Mineral. 

16. Quartzite Surfacing

Antolini Luigi has added to its wide range of natural stones with Fusion Wow Quartzite, available in three styles: Fusion Wow Dark, Fusion Wow Light and Fusion Wow Multicolor. Fusion Wow | Original ‘Light’ quartzite is unique for its colors and striking veining, with shades of green that spread like gentle waves. The surfacing can be customized with any finish the company offers.

17. Custom Color Appliances

Elmira Stove Works offers custom color capabilities to its Antique line. The company’s antique appliances are now available in more than 1,200 custom colors, significantly expanding design options.

Inspired by 1850s-style appliances, Elmira’s Antique line includes a series of ranges, refrigerators, wall ovens, microwaves and dishwashers/dishwasher panels. Each appliance is custom crafted according to desired color, trim style and cooking features (for ranges) to suit personal preference and cooking style.

Elmira’s antique appliances can be ordered in approximately 200 colors from the RAL color code book and 1,040 hues from the Axalta SpectraMaster Solids Color Atlas. In addition, the company can color match to many colors.

18. Hands-free Cabinet Pull

For a more hygienic approach to operating lower cabinet doors and drawers, Doug Mockett & Co. offers the foot pull, which operates cabinet doors and drawers by using the front of a shoe.

Delivering hands-free touchless operation, users can safely access storage areas without the fear of spreading or contracting germs. The lip on the front edge is softened with a subtle bend to prevent scratching on dress shoes – just slip the front of the shoe underneath and pull forward.

The foot pulls are available in Matte Black, Matte White, Metallic Silver and Satin Stainless Steel. 

19. Shower Wall Panel System

Wilsonart has introduced Wilsonart Home, a curation of the company’s most sought-after collections with surfaces that are versatile enough to be used anywhere – on countertops, cabinets, walls and more. The Wetwall Water-Proof Wall Panel System includes 15 waterproof, lightweight panels that work well for wet area applications, such as showers. The patented waterproof solution eliminates the need for grout or demolitions, since it can be installed directly over gypsum board, green board, fiberboard and existing tile.

20. Smart Cube Storage

Häfele delivers modular display storage with its Smartcube Open Storage System. Smartcube can be as small as one shelf unit on a wall, or multiplied exponentially to fit any project, and can even be paired with casework, islands and other furniture. Projects can be customized by cutting horizontal runs to their preferred length and using shelving to match. Smartcube is offered in black and stainless steel look finishes.

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Dallas, TX – Daltile recently held the official grand opening event for its newest showroom, located in the South Lamar area of Austin, TX.  The brand’s newest 4,000+-sq.-ft. showroom delivers easy access to the hottest tile products for Austin’s interior designers and architects, notes the firm.

“The design scene in Austin is really electric right now, with a lot of new build residential and commercial construction happening as well as a constant stream of remodels,” said Katy Ebbert, manager of Daltile’s new Austin showroom and licensed interior designer with 20+ years’ experience in commercial and residential interior design. “Austin itself is so exciting and that energy flows right into our city’s design scene. Austin is a melting pot of people and artistic ideas. There is a constant exchange with everyone bringing fun, unique ideas to the table when it comes to design.”

“The Austin design vibe is definitely unique,” said Brian Smith, senior marketing manager, Dal-Tile Corporation. “It’s kind of a funky, hippy, organic vibe. We nod to Austin’s personality with special features designed into our Austin studio location. As you enter our studio, you are greeted by a big tie-dyed tile wall, complete with the phrase, ‘Keep Design Weird’ in neon lights above the mosaic. Part of our studio is dedicated to outdoor design, where we prominently feature a favorite phrase of a well-known Austinite, ‘Alright, Alright, Alright.’ We have also transformed the front brick wall of our building outside into an impressive mural, designed and hand-painted by professional artist Daas. Daas took his original inspiration for the mural from Texas wildflowers and expressed this idea in a modern take that includes geometric tile shapes and perfectly reflects Austin’s unique flavor.”

“We have designed our new Austin showroom to focus on our high-end products and showcase these tiles in a unique way,” said Paij Thorn-Brooks, v.p. of marketing, Dal-Tile Corporation. “In addition to an easy-to-peruse showroom filled with product samples, our Austin studio features a generous number of vignettes throughout the showroom as well as story boards, flat lays, and generous slices of product. Accessing take-with product samples is very easy for the interior designers, architects and homeowners who are visiting our studio.”

“Daltile has also designed this studio to be an extension of our customers’ business,” advised Thorn-Brooks. “We encourage our local designer and architect customers to bring their own clients into our showroom. Not only do we put all of the hottest tile looks right at the professionals’ fingertips, making it easy to help their clients select just the right tile, but the stylish atmosphere of our studio, complete with work tables and conference rooms, provides such an inspirational ambience for a meeting. Although this particular studio focuses on showcasing Daltile’s high-end products, our entire product line is accessible to choose from during a visit to the Austin studio.”

 

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ORANGE, CA — MSI, the Orange, CA-based supplier of flooring, countertops, wall tile and related products, has acquired ROKplank, the manufacturer of Rigid Core Luxury Vinyl Tile, the company announced.

The factory, located in Cartersville, GA, will operate under the name Premium LVT Manufacturing, MSI officials said.

“MSI is excited about our acquisition of ROKplank,” said company President Raj Shah. “This will enable MSI to domestically manufacture Everlife LVT (and) with the exponential growth in demand of LVT coupled with industry-wide supply-chain challenges, the factory will give us a base to even better serve our customers.”

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CHARLOTTE, NC — SEN Design Group, the Charlotte, NC-based kitchen and bath industry buying group and business education resource, has revamped its membership structure to increase access to business education opportunities for industry professionals, the organization announced.

“Under our previous structure, the majority of our educational opportunities were add-on expenses for our members, but we wanted to make sure our members had access to as much educational content as they wanted without added expense, so we have updated our membership structure to provide this much-needed resource at a minimal monthly investment,” said Catherine Daugherty, director of membership at SEN Design Group.

SEN Design Group will now offer three tiers of membership with differing benefits based on the member’s specific needs:

Associate Membership includes basic access to industry-specific business and sales education opportunities; this level is targeted for industry firms and independent designers who may not want to participate in a buying group or attend semi-annual conferences.

Signature U Membership includes increased access to industry-specific business and sales education opportunities, as well as access to SEN Design Group’s purchasing power and networking community.

Executive U Membership ($399 per month) includes everything in the Signature U Membership with additional benefits for industry leaders, such as dealer roundtables, a business development manual, personal profiling assessments for better hiring and communication, maximum quarterly rebates and more.

Additional details are available at www.sendesigngroup.com.

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CHICAGO — LX Hausys America Inc. unveiled new brand identities for its  HIMACS Solid Surface and Viatera Quartz Surface brands, and a new brand identity for its resilient floorcovering line of products, HFLOR, at the recently held NeoCon. The new brand identities reflect the company’s name change this summer from LG Hausys America to LX Hausys America.

The new name is a result of the company’s position within the recently established LX Holdings Corp. The holding company is a globally diversified organization recently spun off from LG Group, the South Korean multinational conglomerate best known for its advanced consumer electronics.

Concurrent with the name change, the company introduced a new logo. It pays homage to the company’s roots, looks to the future and embodies the organization’s management philosophy: “Link to a sustainable future.” Of significance, the “X” within the LX Hausys logo is intersected with an ascending diagonal line, which is a visual representation of the company accelerating into the future, notes the firm.

An ascending diagonal line is now found within each brand logo. This subtle design treatment creates a unified look between the company and its three brands, the company continues. It also ensures the company’s mission for creating a more sustainable future is consistently visually represented across its portfolio of brands.

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