ORANGE, CA — MSI, the Orange, CA-based supplier of flooring, countertops, wall tile and related products, has acquired ROKplank, the manufacturer of Rigid Core Luxury Vinyl Tile, the company announced.
The factory, located in Cartersville, GA, will operate under the name Premium LVT Manufacturing, MSI officials said.
“MSI is excited about our acquisition of ROKplank,” said company President Raj Shah. “This will enable MSI to domestically manufacture Everlife LVT (and) with the exponential growth in demand of LVT coupled with industry-wide supply-chain challenges, the factory will give us a base to even better serve our customers.”
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CHARLOTTE, NC — SEN Design Group, the Charlotte, NC-based kitchen and bath industry buying group and business education resource, has revamped its membership structure to increase access to business education opportunities for industry professionals, the organization announced.
“Under our previous structure, the majority of our educational opportunities were add-on expenses for our members, but we wanted to make sure our members had access to as much educational content as they wanted without added expense, so we have updated our membership structure to provide this much-needed resource at a minimal monthly investment,” said Catherine Daugherty, director of membership at SEN Design Group.
SEN Design Group will now offer three tiers of membership with differing benefits based on the member’s specific needs:
Associate Membership includes basic access to industry-specific business and sales education opportunities; this level is targeted for industry firms and independent designers who may not want to participate in a buying group or attend semi-annual conferences.
Signature U Membership includes increased access to industry-specific business and sales education opportunities, as well as access to SEN Design Group’s purchasing power and networking community.
Executive U Membership ($399 per month) includes everything in the Signature U Membership with additional benefits for industry leaders, such as dealer roundtables, a business development manual, personal profiling assessments for better hiring and communication, maximum quarterly rebates and more.
Additional details are available at www.sendesigngroup.com.
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CHICAGO — LX Hausys America Inc. unveiled new brand identities for its HIMACS Solid Surface and Viatera Quartz Surface brands, and a new brand identity for its resilient floorcovering line of products, HFLOR, at the recently held NeoCon. The new brand identities reflect the company’s name change this summer from LG Hausys America to LX Hausys America.
The new name is a result of the company’s position within the recently established LX Holdings Corp. The holding company is a globally diversified organization recently spun off from LG Group, the South Korean multinational conglomerate best known for its advanced consumer electronics.
Concurrent with the name change, the company introduced a new logo. It pays homage to the company’s roots, looks to the future and embodies the organization’s management philosophy: “Link to a sustainable future.” Of significance, the “X” within the LX Hausys logo is intersected with an ascending diagonal line, which is a visual representation of the company accelerating into the future, notes the firm.
An ascending diagonal line is now found within each brand logo. This subtle design treatment creates a unified look between the company and its three brands, the company continues. It also ensures the company’s mission for creating a more sustainable future is consistently visually represented across its portfolio of brands.
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