Lighting Supplier Acquired by WAC Subsidiary
PLATTSBURGH, NY — W Schonbek LLC, a wholly owned subsidiary of WAC, has acquired the assets of Swarovski Lighting, Ltd., including the Schonbek Worldwide Lighting brand, the company’s factory in New York and all associated intellectual property, the companies announced.
Terms of the transaction were not disclosed.
“There will be a period of significant investment in the new W plant in Plattsburgh to ensure that it can execute this direction and is able to support products for the WAC, Modern Forms, dweLED, and AiSPiRE brands,” a corporate spokesman said. At the end of this phase of transition, the largest introduction ever of new products under the SCHONBEK brand is expected to be unveiled within the next six months, the spokesman added, noting that W Schonbek and WAC have also hired more than 100 employees at the company’s facility in Plattsburgh, NY.
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Sustainability Initiatives Launched by Formica Corp.
CINCINNATI, OH — Formica Corp., the Cincinnati-based manufacturer of decorative surfacing materials, has announced a suite of new sustainability initiatives, including a goal to achieve net carbon neutrality by 2030.
“Consumers are seeking surfacing options that are better for the planet, and we are laying out a clear and aggressive action plan to meet their expectations,” said Mitch Quint, president of Formica Corp. North America. “While Formica Corp. has always prioritized sustainable practices, the company’s 2019 acquisition by Netherlands-based Broadview Holdings helped accelerate its progress,” Quint added.
As part of its goal to achieve net carbon neutrality by 2030, Formica Corp. said it is aiming for a midpoint benchmark of a 25% reduction of CO2emissions and 10% reduction in primary energy demand by 2026. In addition, the company will pursue a 5% reduction of its water footprint in the next five years.
Alongside its goal to achieve net carbon neutrality, Formica Corp. has pledged to publish its environmental impact data every year, along with its targets and initiatives for the coming year.
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KSI Acquires MI-Based Cabinet Company
BRIGHTON, MI — KSI Kitchen & Bath, a leading kitchen and bath design firm in southeast Michigan, has acquired ASA Cabinet Corp. from second-generation owners Steven, Eddie and Mickey Shapiro, the company announced.
Under the terms of the transaction, the Wall Lake, MI-based ASA Cabinet Corp. will become a KSI Kitchen & Bath location. A renovation, scheduled for 2022, “will create a fresh, contemporary showroom experience to welcome additional retail traffic,” KSI said.
“We’re incredibly excited to welcome ASA Cabinets’ associates into the KSI family,” said Tony Achatz, president and CEO of KSI, headquartered in Brighton, MI. “Their combined decades of experience supporting the cabinetry needs of southeast Michigan’s builders will aid us in fulfilling our mission to be a leading provider of home interior products for builders, contractors and consumers.”
ASA Cabinet Corp served as a partner company of ASA Builders Supply, a leading supplier of mouldings, doors and stair parts that was founded in 1952. The Shapiro family will retain ownership of ASA Builders Supply, KSI said.
“The sale of (our) cabinetry division allows ASA Builders Supply to focus on our mouldings, door and stair parts business, while creating the opportunity for ASA Cabinets customers and associates to grow and the business to flourish under the leadership and vision of KSI,” said David Shapiro of ASA Builders Supply.
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Luxury Clients ‘Crave Experience,’ NKBA Research Reveals
HACKETTSTOWN, NJ — Luxury kitchen clients want an authentic, original design that marries beauty and function, along with elegance in simplicity, precise execution and a personalized scheme – from aesthetics to function – that meets their specific needs. Above all, they “crave the overall experience” that results in their dream kitchen.
Those are among the key findings revealed at a recent National Kitchen & Bath Association summit entitled “Luxury Defined.” The online event, sponsored by Cambria, the Le Sueur, MN-based quartz surfaces supplier, was based on exclusive, qualitative research that studied the key factors that elevate a kitchen to the luxury space, according to the NKBA.
“Luxury is a differentiated renovation experience that provides an ‘elevated’ living experience,” said Tricia Zach, head of research for the Hackettstown, NJ-based trade association. “It’s not about the amount of money that’s being spent.”
Rather, Zach said, “luxury happens when proven designers navigate clients skillfully and efficiently; numerous possibilities are optimized (needs, preferences, values, the art and the science, expertise, materials, products) and options are intentionally curated and executed to deliver an elevated living experience, with less risk and regret.”
“A luxury kitchen is an experience,” Zach said, “how it makes the homeowner feel and how it serves their family’s needs. It’s personal, a clear reflection of the client’s personality and lifestyle. It’s simple, with everything having its discreet place and no room for the extraneous. And it’s beautiful, emerging from a layered design, a harmonious blend of color, materials and surfaces (with) natural and organic elements combining to showcase artisan details, and create a unique and compelling space that’s timeless.”
Besides being affluent, luxury clients, said Zach, “are discerning, lead full, active lives and love to travel.
“They recognize beauty in everything, from nature to architecture,” Zach said. “They’re also collaborative and excellent listeners, but they want and expect to be heard. They’ve thought about their dream kitchen for a very long time and come prepared with examples of the design elements they want to consider.
“They’re definitely outcome-driven,” Zach added. “Most have a specific vision, or if they don’t, they expect their kitchen designer to deliver a finished product that will delight them, and they’re willing to invest to get that result.
“Finally,” she said, “they value and trust expertise, and understand that they absolutely need a kitchen designer to navigate this lengthy and complex undertaking. They know it’s going to be a process, not always smooth, but the result is a realization of a dream.”
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